Sponsor Creative Specs

What sponsors should prepare before sending copy, claims, images, tracking links, disclosure wording, approval notes, or campaign deadlines.

Creative review protects the placement

This page explains the sponsor assets and approvals needed before a placement can be reviewed. It is not a checkout, contract, insertion order, approval workflow, public rate card, or guarantee of placement, traffic, clicks, conversions, rankings, AdSense approval, or revenue.

Good creative makes the product, claim support, disclosure language, asset rights, tracking links, and approval path clear before pricing or publication is discussed.

Status. Public sponsor creative specs; manual review only.

Pre-read. Review sponsor-fit checklist, placement guide, starter package, ad inventory specs, reporting guide, and package guide.

Secure handling. Do not send private analytics exports, payment details, tax IDs, passwords, reader personal data, confidential account documents, or unreleased platform dashboards through this static page.

Email route. Send creative context to luketrodriguez1@gmail.com.

Creative checklist

These items make sponsor creative easier to review without promising approval or outcomes.

Open sponsor intake

Sponsor copy

Send the exact requested line, headline, product description, disclosure wording, and any words that must not be changed. Final wording still requires editorial review.

Claims and substantiation

Performance, privacy, safety, earnings, ranking, health, finance, or compliance claims need public support before they can appear near editorial content.

Images and logos

Provide clean logo files, product screenshots, required alt-text context, usage rights, and any placement restrictions. Do not send private dashboard screenshots or account exports.

Tracking links

Provide one landing page, one tracking or UTM URL if needed, and any required nofollow, sponsored, affiliate, or redirect rules before publication.

Approval contact

Name the person who can approve copy, disclosure wording, landing-page links, screenshots, and correction requests before the placement goes live.

Timing constraints

Share launch dates, embargoes, expiration dates, revision windows, and screenshot needs early. Rush timing can make a campaign unsuitable.

Ready-to-review creative brief

A complete creative brief reduces back-and-forth and makes weak fits easier to decline before anyone wastes time.

  • Brand, product URL, approval contact, and billing contact if already scoped
  • Placement type requested: companion article note, resource listing, display conversation, future video read, or custom collaboration
  • Exact sponsor copy, required disclosure wording, and any prohibited wording
  • Claims needing support, with public source links for each claim
  • Logo, image, screenshot, or product asset rights and usage restrictions
  • Landing page, tracking link, UTM rules, affiliate/referral terms, and link attribute needs
  • Launch date, approval deadline, revision window, and reporting or screenshot needs

Automatic no

These creative asks are rejected before pricing because they risk reader trust, platform compliance, or private data.

  • Hidden sponsorship, unlabeled influence, forced positive coverage, or editorial source control
  • Unsupported claims about results, revenue, rankings, safety, privacy, compliance, health, or finance
  • Requests for reader ad clicks, artificial traffic, forced refreshes, invalid activity, or misleading scarcity
  • Private account exports, payment details, tax IDs, passwords, reader personal data, or confidential documents
  • Creative that conflicts with advertising, affiliate, privacy, corrections, or research standards

Creative safeguards

Creative review should preserve disclosure, source independence, privacy, and the difference between editorial claims and paid copy.

Advertising policyAffiliate disclosureResearch standards

Where to go next

Use sponsor quote factors before discussing pricing, review the timeline before asking about launch steps, and use the sponsor intake brief when product, placement, claims, assets, and approval details are ready.

Sponsor starter packageSponsor quote factorsSponsor review timelineSponsor package guideSponsor intake brief

Sponsor creative FAQ

Short answers for sponsors preparing copy, tracking links, asset rights, claim support, and private-data boundaries.

Contact routes

Can a sponsor send finished copy?

Yes, but sponsor copy is treated as a review input, not guaranteed final wording. Disclosure, claim support, and reader context can require edits.

Can tracking links or UTMs be used?

Yes, when the link is disclosed appropriately and does not require deceptive redirects, invalid traffic, forced clicks, or hidden affiliate terms.

Can private analytics screenshots be used as creative proof?

No. Private account exports, dashboards, payment records, and reader personal data should not be sent through this static site or used as sponsor creative.